![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/700f99d7-75c4-4f29-b0c4-a643b6c0be18_rw_1920.jpg?h=232dad62a8bb4c894b86526bad35c065)
Dermatica social keyart & digital
brand strategy
brand strategy
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/cbaf944b-df8d-4675-89f2-dcf6505d098c_rw_1200.jpg?h=1c1d47e4782d6eb43a450cd09e759546)
Defining the lifestyle voice of the brand with a unified look across social channels and content
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/9aed8400-edee-4674-b1f5-ee65d60da1ce_rw_1200.gif?h=b7fa073cc2daac7e54ab8cb788b6c718)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/1b9b58c0-a8b7-4a3b-bd0f-a810fceb6635_rw_1200.jpg?h=f1133f05425c0d0f5354a2eec5f77abc)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/4e68796a-46bd-4df5-b3cc-72500b39c4be_rw_1200.jpg?h=c080b4b24e9a60850c76f6cb86bd5df4)
We reinjected the lifestyle concept back in to the main Dermatica brand for the launch campaign
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/87d65ca2-b143-4ef1-b137-3b108cca0fb6_rw_600.jpg?h=1aee1b38b28cc9c0d7b91b268a876350)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/d5046aba-0e38-46bc-ad47-348c8bdd7b97_rw_1200.jpg?h=501b751cb68729235dcc941c9dc5cfae)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/b450d990-52e9-436f-86cb-89bea448d078_rw_1200.jpg?h=394b9887f2ab4b115e9dc889e0504b9d)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/2474b283-da9c-4ff0-8c49-f102654624bb_rw_1920.jpg?h=1bb09df088e941e640637303037dc40d)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/da6d87fd-297a-4228-84f6-17f590677dab_rw_1920.jpg?h=d45a8839f5cebd3ed394487f2666dbfa)