![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/62503787-eb1e-4c67-852c-b125fe3813ea_rw_1920.jpg?h=5b985af9aae4957c97f12ffa6bc65dec)
Digital Strategy and Art Direction for the Hitman 2 Launch Campaign
We devised and shot a launch spot starring Sean Bean as a new
in-game character, exclusively
available at launch
in-game character, exclusively
available at launch
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/5235f352-40a4-4082-92bf-6560b98cd6c0_rw_1200.jpg?h=57ff60257082c8b1687fd29822c1081b)
The teaser referenced his characters ‘undying’ status, leveraging Sean Bean's legendary movie deaths with fans
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/644075a8-349e-4bee-93de-dcc2da93f5a3_rw_1200.jpg?h=4f3bd96c50a0318c2afbb8f5eee719ab)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/1234a762-aa50-4f73-a65c-327acdf7e650_rw_1200.jpg?h=5e09a5f69c595868cd5f8d423b96a2c6)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/87ac30ae-e270-4995-a5be-6593589283cc_rw_1200.jpg?h=ffe1ac9b99c6cabb88b0ffa1ee98441b)
The video teased exclusive weaponry with a voting mechanic engaging fans to choose which item to include in-game
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/42fa58ec-9de2-4317-8654-bdf31c24bf8e_rw_1200.jpg?h=d220634d1256c47c90f9878999fc42e4)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/50cbe2e0-9d44-4035-85a2-755a0880dc3d_rw_1200.jpg?h=b2209f3edb1b27436e1db47768adeeb5)
votes across social platforms where recorded in a microsite
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/07d9ed95-d19e-4da6-b9c1-b5282da27e0c_rw_1200.gif?h=f528e2105aa0b75b292d45b2bab61d87)
Here's some images from the shoot.
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/f6448a16-ef2d-42cb-83d8-49b502824022_rw_1200.jpg?h=6f0377232cd72058041f2dc12e8dd555)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/dadd72a2-eeb8-4b30-a535-84ae7b7386f1_rw_1200.jpg?h=011beb05d526b41132b46a4fcf4d1a50)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/87619c5d-1c6d-42cb-b751-6a587f0c41c5_rw_1200.jpg?h=301c6fb6cbf65c1200acbff38a0f07be)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/b2fb32de-68a2-4f7b-b2e7-803669fdf268_rw_1200.jpg?h=54639ecf3183dd6e490be2f1bc13664a)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/975c8318-3647-4f56-a182-fdfe51361e63_rw_1200.jpg?h=0ab35959c78bfec141c717bc275d8903)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/ac949fb8-e1f8-44a6-8104-c2b618c104f5_rw_1200.jpg?h=f87c067a2311a396179915e5e8a27665)