Digital Strategy and Art Direction for the Hitman 2 Launch Campaign
We devised and shot a launch spot starring Sean Bean as a new
in-game character, exclusively
available at launch
in-game character, exclusively
available at launch
The teaser referenced his characters ‘undying’ status, leveraging Sean Bean's legendary movie deaths with fans
The video teased exclusive weaponry with a voting mechanic engaging fans to choose which item to include in-game
votes across social platforms where recorded in a microsite
Here's some images from the shoot.
