![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/d74e173a-baf6-4054-b5fd-6fc4315ad66a_rw_1920.jpg?h=cdd7ce10e1bd685f5364717b42fe6194)
Manchester City FCs USA Tour
digital augmented reality campaign
digital augmented reality campaign
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/13a7ca9a-cf7b-448c-aea7-64b3653594df_rw_600.gif?h=eff172d7c241a735cf89cfdf4a3c8eb0)
We designed a Snapchat lens, and multiple location based geo-filters
to engage fans through
social interaction
to engage fans through
social interaction
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/9f84f07f-c60c-4478-be57-c20d1828178e_rw_1920.jpg?h=6d96fd1283bb5f3d0ea8d684e11ae7e0)
![](https://cdn.myportfolio.com/b72750e08f2710357b62e7e99fd9cfcd/f28b8585-1fc2-4d59-b743-de4339144a9f_rw_1920.jpg?h=5a08420a8a2334b417933345f2f6d589)
Lens coding by: Bram van de Ven